This is a logo for an advertising and PR agency named Shake, which values non-conformism and authenticity while still trying to mold on each brief they receive from their clients. As small as they currently are, they plan to stir things up in the industry with their new take on PR thinking. I've designed a logo which changes it's shape spontaneously according to the given situation. For example all the business cards differ from one person to another or in a digital medium the symbol becomes
animated and alive.